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Behind The Brand

Small Pet Select Was Born From Our Love Of Pets To ProvideThe Freshest and Highest Quality Product Around.

Small Pet Select started back in 2012 because Lizzie the guinea pig wouldn't eat her hay.

Owner Laurie Gordon had adopted a sweet little cavy, and named her Lizzie. This little piggy was picky, though, and would not eat hay. Laurie tried all the store brands, but Lizzie refused them all. Laurie knew Lizzie needed hay to stay healthy, so she worried. Tried more brands. Worried more.

Her son Billy got an idea. The family lived in Ellensburg WA, the hay capital of the world! Surely Billy would be able to find hay Lizzie would eat happily. He brought the guinea pig nice fresh Washington hay, and she chowed down.

Billy says it is funny looking back: here they all were living in the valley with the best hay farms on earth, and his Mom was buying little plastic bags of dry stale hay. He figured there must be other pet owners all over the country facing this same problem, and he was in the perfect place to fix it.

Billy began sending samples out, and long story short, people (and animals) LOVED the hay and asked Billy to make it available in bigger quantities.

Here we are, six years later! Still a small company, still family owned. But we've grown up some, and we've got a great future ahead!

Who We Are

We are a small family-owned company.

We provide farm fresh essentials for your small pet.

Each product is handpicked by our family with love and care.

We ship directly to your furry friends from the fields to your door.

We believe when it comes to pets, quality should never be compromised.

Our philosophy

Our promise is simple:

We deliver the safest and most effective products for your pets.

To ensure that both you and your pet are the #1 priority, we offer our Picky Pet Promise —100% Satisfaction Guaranteed.

No hassle. No questions. No problem!

Why Choose Small Pet Select?

We know you have tons of options these days —and here’s why pet owners love to choose us:

First off, at Small Pet Select, we have one priority:

Ensuring you and your pet are thrilled with our products.

That’s why we offer our one-of-a-kind Picky Pet Promise:

We believe even the pickiest of pets will love our farm fresh essentials.

And if for some reason they don’t —we offer 100% refunds and hassle-free returns.

No hassle. No questions. No problem!

Because both you and your pet deserve the best.

Isn’t that the way it should be?


We're cautious of our ingredient selection and use only the best.

Made to With Love

Our family business is trusted by over 80,000 pet parents all over the country.

100% transparency

We provide clear information around our products and why.

You shouldn’t have to choose between quality and your small pet. You're our #1 priority.

- Bill Gordon, CEO

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